Karlie Kloss launches the Klossy YouTube channel

Karlie Kloss looks set to break the Internet this month, with her own Youtube channel. Klossy - derived from 'glossy' and 'Karlie' - will be a window onto the fast-paced life of the 22 year-old model, with vlogs from backstage at the shows, Victoria's Secret prep, workouts and recipes for her famous healthy cookies. It's a new manifestation of the model's passion for digital media and social networks already present in her daily Instagram posts, as well as more concretely in the Kode With Karlie scholarship, launched in April 2015 to support 20 students as they prepare for the entry exams for the Flatiron School's engineering and IT programs. Fashion, beauty and lifestyle channels have become web phenomena in recent years, drawing millions of followers to the video platform, who follow the daily lives of the digital entrepreneurs who have become web stars. To date, Klossy has 90,000 subscribers, marking the start of the catwalk queen's digital adventure.